Waffles on a stick have become one of the main culinary trends in 2025. This form of serving the traditional dessert combines practice, design and a creative approach to sweetness. The trend began at the Coachella festival, where colorful waffles on a stick were showcased. They quickly gained notoriety on social media under the slogan #wafflepops.
Various variants are available on the market: classic sweet versions and dry versions are offered. The flavors are tailored to different tastes. Bubble waffles on a stick inspired by Hong Kong cuisine have become popular. Vegan and gluten-free versions are equally popular. They respond to the growing interest in plant-based diets.
Catering equipment manufacturers have introduced special waffle makers for creating waffles on a stick in various shapes. Rectangles, hearts, stars or Christmas trees can be prepared. And ready-made dough available in stores makes it easy to make crispy waffles on a stick. They can be prepared both locally and at home.
Waffle pops – the sweet hit of 2025 in cafes and food trucks
Waffle pops / Waffle Ball Stick, or waffles on a stick, gained huge popularity in 2025. This form of serving classic waffles has become a fashionable culinary phenomenon. Cafes and food trucks around the world have introduced waffle pops to their menus, creating increasingly inventive and attractive versions.
Origins of the waffle pops trend
The beginning of the trend took place at food festivals and outdoor events. Waffles on a stick appeared as a convenient alternative to standard waffles. They resembled ice cream, but were served warm with a variety of toppings and toppings. They quickly attracted attention.
Waffle pops are distinguished by several features:
- Mobility – convenient eating without the need for cutlery
- Aesthetics – striking appearance that attracts the eye
- Personalization – the ability to choose different toppings
Popularity came in an instant. Waffles on a stick became not only a dessert, but also the subject of photos on social media. Since then, the trend has grown. Waffle pops gained recognition in cafes and food trucks.
Food truck market and the popularity of waffle pops
The food truck market is growing rapidly. According to data, the value of the global market will grow from $19.4 billion in 2022 to $26.3 billion by 2027. The annual growth rate is 6.2%.
Waffle pops fit in well with this trend and are a quick, aesthetic and convenient snack. Food trucks serving waffles on a stick are present at festivals, fairs and outdoor events. Mobility allows them to reach a wide audience. Waffles are easy to prepare, impressive and can be decorated in a variety of ways.
Cafes also serve waffle pops, creating seasonal or themed menus. Some establishments have created entire offerings based on waffle pops on a stick, using positive messaging and relationship building with customers.
Creative variations and decorations
The basis of classic waffle pops is waffle batter, which is scooped onto sticks after baking. Waffles are decorated with various toppings.
In 2025, the most popular versions are:
- Waffles with chocolate frosting and sprinkles, nuts or coconut chips
- Waffles with icing and fresh fruit as a lighter option
- Waffles with caramel and sea salt, combining sweetness with a hint of salty flavor
The process of preparing waffle pops is simple:
- Bake small waffles in a waffle iron
- Once cooled, score them on sticks
- Dip them in melted chocolate or icing
- Add sprinkles and other toppings
- Allow to set
To make the waffle pops stay crispy longer, let them steam for a few minutes after baking, and only then add the toppings and extras. The best visual effect is achieved when the sprinkles are applied to the slightly sticky topping.
Waffles on a stick in a dry version – a new culinary trend 2025
The year 2025 brings a big change in the world of waffles. In addition to sweet versions, dry waffles on a stick are appearing. Such a concept is gaining recognition from chefs and gourmets looking for new flavors. Dry waffles on a stick are another option for classic snacks. Here the crunchy texture is combined with original, intense flavors.
Global inspiration in dry waffles
Gastronomy is noting the rise in popularity of flavors from different countries. Dry waffles on a stick are part of this trend. Classic recipes are being supplemented with influences from world cuisines. The result is new and interesting combinations.
Asian inspirations dominate the 2025 trends. Sushi-inspired waffles combine Japanese flavors with crispy dough. The batter with the addition of nori gets a nautical flavor. After baking, the waffles are decorated with avocado, wasabi mayonnaise or seafood-like products.
Mexican influences also have their place. Corn waffles spiced with cilantro, chili and cumin are served with salsa, guacamole and cheese. An interesting fusion of Mexican cuisine and the form of a waffle on a stick is created.
European flavors are also present. Italian waffles with basil, sun-dried tomatoes and Parmesan cheese and French versions with goat cheese and herbs de Provence are gaining recognition among fans of sophisticated flavors.
Innovative combinations of ingredients
Dry waffles on a stick in 2025 surprise with bold combinations. A few years earlier they would have been considered unusual, today they are commonplace.
The following variants are popular:
- Cheddar cheese with jalapeño – the sharp accent goes well with the intense flavor of the cheese
- Parmesan with basil and sun-dried tomatoes – a classic Italian combination in a new version
- Feta with olives and oregano – Mediterranean flavor in a crunchy form
- Mozzarella with pesto – creamy cheese combined with a distinctive herb sauce
Waffles prepared with sourdough are becoming increasingly common. Instead of yeast, sourdough starter is used, which gives a slightly sour taste. This method can have a beneficial effect on digestion. Waffles with sourdough, herbs and cheese are an attractive option for lovers of fermented baked goods.
There is also growing interest in high-protein versions in 2025. Adding cottage cheese, Greek yogurt or protein powder to the batter increases the nutritional value. The result is then a filling meal suitable for active people.
Practical uses of dry waffles on a stick
Dry waffles on a stick work well in a variety of dining situations. They make a quick snack for lunch, a business meeting or a party.
The form of serving allows consumption without cutlery. Such a feature is especially useful at outdoor events and festivals. Guests are then looking for simple but flavorful offerings.
Food trucks offering dry waffles on a stick are becoming a common sight in cities. They offer different versions with the option to select ingredients according to taste.
Tip: When preparing dry waffles on a stick, it is a good idea to reduce the amount of sugar or omit it altogether. A pinch of salt, pepper and herbs will be a better choice. This will then create a versatile base. The best effect will come from using cold ingredients and stirring briefly. The dough will remain light and fluffy.
Bubble waffle pops – Hong Kong inspiration on a stick
Bubble waffle pops are a combination of two well-known trends – Hong Kong bubble waffles and a convenient form on a stick. Such a dessert became very popular in 2025. It became a hit on social media and a trendy product in cafes around the world.
History and origin of bubble waffle
Bubble waffle, also known as egg waffle or bubble waffles, originated in Hong Kong. They have been a popular street snack there since the 1950s. They are called “gai daan jai” in Cantonese, which means “little eggs.” They are distinguished by their distinctive structure of convex balls.
They were originally sold as a simple, inexpensive snack. Crunchy on the outside, soft and fluffy on the inside, they quickly won the approval of locals. For years, they were known mainly in Asia.
International interest has only recently emerged. Around 2015, they started appearing in Europe and the US. In 2018, one of the bubble waffle stands was invited to the Super Bowl. By 2025, bubble waffle pops have become a global culinary trend.
The distinguishing feature of bubble waffles is their texture:
- Convex honeycomb-like bubbles
- Flexibility that allows them to be rolled into a cone or served on a stick
- The contrast between the crunchy surface and the soft center
Bubble waffle pops as a culinary phenomenon
In the version on a stick, bubble waffle pops are rolled into a cone and placed on a wooden stick. This way makes them easier to eat and more visually appealing. This form has changed the way classic bubble waffles are served. A new category of desserts was created, convenient for eating on the go.
Bubble waffle pops have become popular on social media. The colorful toppings and unusual shape attract attention. They create striking compositions that are eagerly photographed and posted online.
According to market data, the value of the specialty desserts market will increase by $63.25 billion by 2026. Desserts inspired by different cultures, such as bubble waffle, are at the forefront of the trend. Younger generations, especially millennials and Gen Z, are looking for unique culinary experiences. As many as 78% of representatives of these groups share photos of food online.
Bubble waffle pops fit well with such behavior. They combine taste with an attractive appearance. They are available in many versions – from classic to original fusions of flavors.
Preparing and serving bubble waffle pops
To prepare bubble waffle pops, an ordinary waffle iron is not enough. You need a special device with semicircular indentations. Only such a form gives the structure of the characteristic bubbles.
The basic recipe for bubble waffle batter includes:
- Wheat flour
- Baking powder
- Cornstarch
- Salt
- Egg
- Sugar
- Milk
- Water
- Vanilla extract
- Butter
The process is simple. Dry and wet ingredients are mixed separately, then combined. Grease the bubble waffle mold with oil and pour in the batter. Each portion should fill all the cavities. Bake for 2-4 minutes on each side.
The key moment is shaping. The freshly baked waffle, still warm and pliable, should be rolled into a cone and impaled on a stick. Once cooled, the waffle becomes crispier and retains its shape.
Tip: To ensure that bubble waffle pops have the perfect texture – crispy on the outside and soft on the inside – they should be served within 5-10 minutes after preparation. For longer storage, it’s a good idea to reheat them for 1-2 minutes in the oven at 150°C. This will restore the crispness of the outer layer.
Vegan and gluten-free waffles on a stick – healthy trend 2025
Vegan and gluten-free waffles on a stick are in high demand in 2025. The gluten-free food market is expected to reach $7.59 billion by 2026. The annual growth rate is 9.1%. The vegan food market is growing in parallel, with an annual growth rate of 10.5%. The value is expected to reach $31.4 billion by 2028.
Vegan and gluten-free versions of waffles allow a wider audience to consume the dessert. They do not negatively affect the taste and appearance.
Ingredients and nutritional values
Vegan waffles on a stick are a good alternative for people who eliminate zoonotic products. The recipes use milk and egg substitutes. They ensure fluffiness and crispness.
Basic ingredients for vegan waffles on a stick include:
- Gluten-free flours (rice, oat, chickpea)
- Vegetable milk (oat, almond, soy)
- Vegetable oil
- Baking powder and baking soda
- Plant-based sweeteners
Vegan waffles are often enriched with ingredients of greater nutritional value. Popular are versions with banana, which adds sweetness and moisture. Chia seeds or flaxseeds are often used – they increase the amount of fiber and omega-3 fatty acids.
Gluten-free versions are suitable for people with celiac disease or gluten intolerance. Properly selected flours guarantee the right taste and texture.
Health and environmental benefits
Vegan and gluten-free waffles offer many benefits. They are rich in nutrients, contain less saturated fat and have no cholesterol. The higher fiber content promotes digestion and increases satiety.
Health benefits of vegan and gluten-free waffles on a stick:
- No cholesterol
- Less saturated fat
- More fiber
- No allergens (gluten, lactose)
- Can be enriched with superfoods
Vegan waffles also have an impact on the environment. Plant-based food production produces fewer greenhouse gas emissions. It also requires less water than egg and dairy production. More and more people are choosing such options with the planet in mind.
The growth in the market for these waffles is also due to greater awareness of food allergies. They are safe for people who are allergic to milk, eggs or gluten. They work well for parties and gatherings where dietary needs may vary.
Innovative recipes and variations
There are many ideas for vegan and gluten-free waffles in 2025, and chefs and food bloggers are creating new versions. The goal is not just to swap ingredients, but to introduce fresh flavors.
High-protein variants are in high demand. Pea, hemp or lentil protein is added to the batter. This composition increases the nutritional value and makes waffles more filling. They make a complete meal for active people.
Functional waffles are also popular. They are enriched with health-promoting ingredients. Turmeric, spirulina and matcha affect the color and antioxidant content. They also have beneficial effects on the body.
Tip: When preparing gluten-free waffles on a stick, it’s a good idea to add a little lemon juice or apple cider vinegar to the batter. The acidity activates the baking soda, which improves fluffiness. The best effect comes from a mixture of gluten-free flours: 50% rice flour, 25% potato starch and 25% amaranth flour.
Ready-made mixes for waffles on a stick are a practical solution for food service and home use in 2025.
Ready-made batter for delicious, crispy waffles on a stick at Gofrex store
Gofrex professional recipes ensure proper consistency, repeatability of baked goods and time savings. Carefully selected proportions of flour, sugar, raising agents and flavorings affect the taste and texture of waffles.
Preparation of the dough is simple. Just pour 1 kg of the mixture, add 1 liter of water and 250 ml of oil. Mix the whole mixture for a few minutes until it reaches a uniform consistency. The dough is directly suitable for use in a waffle iron. Baking time is 3-4 minutes, which allows for quick baking of larger quantities.
Variety of mixes available
In 2025, the market offers many mixes for waffles on a stick to suit different needs. Classic sponge cake versions guarantee a delicate flavor and light texture. They work well as a base for sweet toppings. Bubble waffle mixes create distinctive balls that look good on a stick.
Gluten-free and vegan mixes are also available. They exclude allergens while retaining desirable properties. They often contain fiber and plant protein for increased nutritional value.
Savory versions of blends offer a neutral flavor. They go well with cheese, herbs and cured meats. They are suitable as a snack or as a substitute for a classic sandwich.
Practical aspects of ready mixes
Mixes are available in packages from 1 to 50 kg. Large packages work well in catering establishments where waffles are served daily.
The long shelf life makes it possible to plan production. The batter can be stored in the refrigerator for up to 24 hours. This allows for advance preparation and use when needed.
The lack of need to measure ingredients shortens working time and reduces the risk of errors. It also guarantees a repeatable result, which is important when serving customers.
Tip: It is best to add water gradually while blending. It should have a temperature of about 30°C, which improves the texture of the dough. In the dry version, sugar can be omitted or replaced with salt and herbs.
Special waffle irons for waffles on a stick are also an important piece of equipment for catering establishments in 2025. Modern devices make work easier and guarantee great results.
Waffle irons for waffles on a stick – professional devices
Standard models have an output of 1650-1800W. This ensures fast heating and even baking. Built-in microcomputers remember the settings, even when the equipment is turned off. Precise temperature control with an accuracy of 1°C allows you to perfectly adjust the baking conditions.
Various forms are available – rectangular, spherical, festive. You can select the device to meet your specific needs and menu assumptions.
Innovative technical solutions
Modern waffle makers offer a number of conveniences. Teflon and ceramic coatings prevent sticking and make cleaning easier. This is important for heavy use.
Rotating heads distribute the batter evenly. Sound functions signal the end of baking. This allows you to perform other tasks while the appliance is running.
Cast iron molds provide good heat conduction. Waffles come out crispy on the outside and soft on the inside. Drip trays help keep the area around the station clean.
Specialty waffle maker models
The 2025 has specialized models for different applications. Bubble Pop waffle makers create 7 bubbly waffles at a time. They are great for Hong Kong-inspired desserts.
Mini waffle models allow you to bake smaller portions. Perfect as a snack or dessert for kids. Christmas tree-shaped variants are very popular during the winter season.
Professional devices are compact in size, which is important in establishments with limited space. Despite their small size, they allow you to bake several waffles at once.
Tip: Before using a waffle maker for the first time, it is a good idea to grease the plates with a thin layer of oil, even with a non-stick coating. Clean the device with a soft cloth after each use. Before pouring in the batter, the waffle iron should be well heated – it usually takes 5-7 minutes.
Waffles on a stick in creative shapes – the visual trend of the year
A novel approach to the form of waffles on a stick is one of the main trends of 2025. Unusual shapes are eye-catching and perfect for events and social media. According to the data, visually striking dishes receive 38% more responses online. Waffles in unusual forms serve not only as a dessert, but also as a decorative element of the table.
Variety of shapes and their impact on consumers
The waffle maker market offers many models that create waffles in different shapes. Animal, letter and thematic shapes are popular. Animal shapes, such as lions, pandas or monkeys, especially attract the attention of children. Studies confirm that creative shapes increase the desire to eat and make the meal more interesting.
Waffles in the form of letters also serve an educational function. Parents value learning through play. The meal then becomes not only tasty, but also supports development. This format combines fun with learning the alphabet.
Thematic shapes, referring to the seasons or holidays, allow the offerings to match seasonal events. Waffles in the form of Christmas trees, hearts or eggs are gaining popularity as holiday snacks.
Unusual forms also work well at parties. Personalized waffles are appearing at weddings, baptisms and parties as part of sweet buffets.
The influence of social media on the popularity of creative shapes
Social media is having a significant impact on culinary fashion. Instagram and TikTok are places where users are eager to share photos of original desserts. As many as 78% of young consumers are looking for unique culinary experiences to post online.
Waffles in the form of animals and letters are getting more reactions than traditional sweets. Food establishments are capitalizing on this trend by creating special areas for photography. The right light and background promote the creation of attractive content.
Contests related to creative waffles on a stick are a common way to boost online activity. Publishing photos with a hashtag increases reach and attracts new customers.
Collaborating with culinary influencers drives the popularity of such desserts. Reviews and testimonials from visits reach thousands of viewers, increasing recognition of the site.
Decorating and serving techniques
Creative forms of baked goods are opening up new possibilities for decorating. Various decoration methods that enhance the original appearance of a waffle are in high demand in 2025.
Contouring is a technique that involves marking shapes with colored icing or chocolate. Clear lines emphasize the form of the baked product. Animal-shaped waffles are particularly effective.
Painting patterns and pictures on the surface is another popular method. Tinted icing or chocolate is used for this. Letterforms can be decorated with motifs associated with letter sounds. Such decoration combines aesthetics with an educational function.
Combining shapes into cohesive compositions is another visible trend. Letters can form inscriptions, and animals can form whole fairy tale scenes. Such a way of serving encourages fun and makes the meal interactive.
Tip: When choosing a waffle iron with creative shapes, pay attention to the depth of the mold. Depressions that are too shallow may not reproduce the details, those that are too deep will make it difficult to bake evenly. The optimal depth is about 1-1.5 cm. It allows you to get a clear shape while maintaining the right waffle texture.
Fusion waffle pops – international inspiration on a stick
Fusion waffle pops is a trend that combines waffles on a stick with international flavors and culinary techniques. According to 2025, 55% of consumers regularly seek out new cuisines when eating out. As many as 47% value authentic ingredients and forms, and 29% are interested in culture through food. Such a trend is part of a growing openness to world cuisines. Two-thirds of consumers say they are willing to try new flavors.
Tip: When creating fusion waffle pops, a balance of flavors is important. Strong spices go well with neutral dough. Spices like sumac or cardamom are best added to the batter, while intense pastes like harissa or chimichurri work well as additions after baking.
Asian inspiration in waffles on a stick
In 2025, Asian flavors dominate the world of fusion waffle pops. Flavors such as matcha, yuzu, pandan and tamarind are gaining popularity. Unusual combinations are in vogue, such as yuzu-wasabi or matcha-pistachio. They combine tradition with a modern approach.
Taiyaki, the traditional Japanese fish-shaped pastries with red bean filling, has seen a new version. Taiyaki pops with anko, matcha cream or yuzu filling have become popular. The form on a stick adds to the convenience of eating.
Sushi-inspired waffles are another direction. The batter with the addition of nori takes on a maritime flavor. Decorations include avocado, wasabi mayonnaise and imitation seafood. Some versions include sushi rice, which affects the texture.
Thai flavors have also made their way into waffles on a stick. Versions with coconut milk, curry paste and peanut sauce create a spicy-sweet composition. Lemongrass, kaffir leaves and galangal enrich the dessert’s flavor.
Flavors of the Middle East and Africa in waffles on a stick
The cuisines of the Middle East and Africa provide plenty of inspiration. Spices such as za’atar, sumac, harissa and berbere appear in toppings and sprinkles.
Waffles with za’atar are served with labneh and olive oil. This composition has a distinctive, herbal flavor. Sumac brings a sour touch and pairs well with honey or maple syrup.
Berbere, an Ethiopian blend with paprika, ginger and cardamom, gives the waffles a spicy-sweet profile. Harissa, a chili paste from Tunisia, enhances the flavor and breaks up the sweetness.
Additions such as tahini, pistachios, dates and rose water are also popular. Waffles with tahini and honey, sprinkled with pistachios, are an elegant version of Middle Eastern sweets. Cinnamon or cardamom enhance the oriental flavor.
Latin American touches in waffles on a stick
Latin American cuisine brings an intensity of flavors and colors. Chili-lime combinations are becoming more common in desserts as well.
Mexican inspirations include chili, cinnamon and vanilla. Waffles with mole sauce, containing chocolate and chili, create a distinct flavor contrast.
Brazilian touches are evident in desserts with tropical fruits. Passion fruit, guava and acai are combined with doce de leite. Sometimes cachaca is added to the cake or frosting to enrich the flavor.
Argentine chimichurri, a sauce made from parsley, oregano and vinegar, has found use in dry waffles. Served with grilled meat or provolone cheese, they make a savory snack.
Summary
Waffles on a stick in 2025 are not just a snack, but a culinary trend that combines tradition with a modern approach. Different styles – from classic versions, to savory variants, bubble waffle pops, to vegan and gluten-free options – respond to market needs and diverse tastes.
Creative forms and inspiration from world cuisines add a new dimension to dessert. Waffles become not only a tasty product, but also an aesthetic eye-catcher.
The importance of waffles on a stick goes beyond culinary. The treat has gained a social function, inspiring people to share photos and experiences online. The growing interest in versions without zoonotic ingredients and gluten is in line with changes in eating habits.
Technological advances in equipment and a wide selection of professional mixes are making it easier to prepare high-quality baked goods. Both catering establishments and home kitchens are gaining new opportunities. This trend is transforming the way desserts are made and stimulating the development of creative culinary ideas.
Sources:
- https://www.acfchefs.org/Downloads/Articles/2025-Trends-Report.pdf
- https://en.wikipedia.org/wiki/Waffle_Shop:_A_Reality_Show
- https://en.wikipedia.org/wiki/Waffle_the_Wonder_Doghttps://www.skidmore.edu/environmental_studies/capstone/projects/documents/4-FinIsabel.pdf
- https://bollerreview.tcu.edu/index.php/boller/article/download/174/144
