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Privacy Policy

Data protection statement and consent to use of data by www.gofrex.com

Data protection is a matter of trust, and user trust is very important to us. In order for users to feel secure when visiting our site, we strictly adhere to statutory provisions when processing personal data. Here we would like to inform you about our data collection and use policies. The following data protection statement informs you about what user data is collected on our websites and which of this data is processed in what way, as well as whom to contact in matters related to this.

In matters not regulated by the Rules and Regulations, the provisions of the Civil Code and relevant laws of Poland, as well as the laws of the European Union, in particular the RODO (Regulation of the European Parliament and of the Council (EU) 2016/679 of April 27, 2016 on the protection of natural persons in relation to the processing of personal data and on the free flow of such data and repealing Directive 95/46/EC) shall apply.

1. Responsible party and user rights

The entity responsible for the collection, processing and use of personal data within the meaning of the Federal Data Protection Act is GOFREX Maciej Kowalski, Magdalena Moscicka-Kowalska spółka cywilna (hereinafter: GOFREX). As the responsible entity, GOFREX can be reached at the contact information below:

– By mail at: GOFREX Maciej Kowalski, Magdalena Mościcka-Kowalska spółka cywilna, 10 Ostrowiec Street, 05-651 Chynów

– By phone: +48 88 323 33 88

– By e-mail: biuro@gofrex.com

You may at any time, free of charge, obtain information about your data that is stored with us, as well as exercise your right to correct, block or delete your data. For this purpose, please use the contact information listed above.

If you do not consent to the processing or use of your data by Gofrex in accordance with these data protection provisions as a whole or with respect to individual activities, you may object by e-mail, telephone or letter, also using the contact data listed.

2. Collection, processing and use of personal data

Personal data is data concerning the tangible or personal relationship of a specific or identifiable individual. These include, for example, your name, phone number, address, and all of the basic data that you provide to us when you register and create a customer account.

2.1 Customer Account For each customer who registers on our site using the “Create Account” function, we set up a customer account, i.e. password-protected direct access to the user’s basic data stored with us. Among other things, the user can see his completed, pending and recently shipped orders here, or manage his personal data and newsletter.

2.1.1 Create a customer account

When registering a customer account, it is mandatory to provide the following data (required information):

– e-mail address

– password

– name

– surname

– consent and data protection provisions

Invoice address and delivery address should be provided only when the order is placed. In order to process your order, we need your correct name, address and payment details. We need your e-mail address so that we can confirm receipt of your order and its shipment, and in general for communication with you. In addition, we use the user’s e-mail address for identification (as a login name) when the user logs into his/her customer account.

2.1.2 Using a customer account

The user can use his/her customer account to log into the Gofrex online store. User data is transferred to these services only if the user logs in. In the case of services that GOFREX s.c. does not offer, the transfer of data occurs only with the user’s consent, which can be given as part of the login process.

If the user does not log out of his/her customer account, he/she remains automatically logged in. This feature allows you to use some of our services without having to log back into your customer account. For security reasons, the user is asked to enter the password again, for example when changing personal information or placing an order.

2.2 Collection, processing and use of your personal data 

We collect, save and process your data in the course of handling your purchases, including any subsequent warranties, for the performance of our services, for technical administration, for our own marketing purposes (see Section 2.3 for more on this) and for the prevention of criminal acts and fraud. Your personal information is transferred to third parties only when permitted by law, including for contractual or billing purposes, for marketing purposes, or if you have given your prior consent. For example, in the context of order processing, the service providers we cooperate with (e.g., carrier, logistics company, banks) receive the necessary data to process the order and order. The service providers may use the data transferred in this way only for the purpose of carrying out their task.

2.3 Use of user data for advertising purposes

In addition to processing your data in the context of handling your purchase at the Gofrex online store, we also use your data for the following purposes: to continuously optimize your shopping experience with customer-friendly and personalized offers; to be able to contact you in connection with orders and certain products and marketing campaigns; and to recommend products or services that may be of interest to you.

We use the information we obtain for this purpose, for example, confirmation of receipt and reading of e-mails, information about the end device you have, your Internet connection, operating system and platform, the date and time of your visit to the site or the products you viewed, and information we obtain from you (including automatically transmitted or generated information). In addition, we also use order history.

You may object at any time to the use of your personal information for advertising purposes in its entirety or for specific activities, without being charged beyond the cost of providing the information at the basic tariff. For this purpose, a notice in text form to the contact information listed in Section 1 (e.g., e-mail, telephone, letter) is sufficient.

2.3.1 Newsletter

We use the e-mail address provided by the user to send the newsletter. What is required here is the user’s confirmation consisting of his or her consent, as the owner of the e-mail address, to receive the newsletter.

If the user would like to unsubscribe from the newsletter, he or she can cancel his or her consent at any time at no cost other than the cost of forwarding the information at the basic tariff. For this purpose, a notice in text form to the contact information listed in Section 1 (e.g., e-mail, letter) is sufficient. Of course, an unsubscribe link is available in each newsletter.

2.3.2 Email messages with recommended products

If a user has made a purchase from the Gofrex online store, then he or she will regularly receive e-mails from us with recommended products. These messages are sent regardless of whether the user has subscribed to the newsletter or not. In this way, we want to provide the user with information about products from our offerings that might be of interest to him based on his recent purchases.

If the user would like to opt out of receiving information from us about recommended products or advertising information in general, he/she can cancel his/her consent at any time at no cost other than the cost of forwarding the information at the basic tariff. To do so, all you need is a notice in text form to the contact information listed in Section 1 (e.g., email, phone, letter). Of course, an opt-out link is available in each email.

2.3.3 Banner advertising

We also use the data collected during your visit to display so-called banner ads. These are advertisements that redirect you to third-party sites. This advertising mostly uses cookies (cookies) or pixels. Our goal is to develop an advertising offer that is attractive and useful to the user, so within a banner ad, the user may see primarily products that he or she has already viewed on our site or products similar to those he or she has viewed before (so-called retargeting). Within the framework of banner advertising, we only use pseudonymized data; direct information about the user (e.g. name or email address) is not stored in cookies.

More information on cookies, pixels and retargeting is provided in sections 3 and 6 of this policy.

2.3.4 Contests, market research and opinion polls

As part of contests, we use users’ data to notify them of winning and to advertise our offer. Detailed information is provided in the terms and conditions of the respective contest.

In addition, we use user data to conduct market research and opinion surveys. The data collected for market research and opinion surveys is not used by us for advertising purposes. Precise instructions (especially those related to the analysis of user data) are provided in the information about the respective survey or in the place where the user enters his/her data. The answers provided by the user in the surveys are not shared with third parties or published.

The user may object at any time to the use of data for market research and opinion surveys as a whole or for individual activities, without being charged beyond the cost of providing information at the basic tariff. For this purpose, a notice in text form to the contact information listed in Section 1 (e.g., e-mail, letter) is sufficient. Of course, an opt-out link is available in each survey email.

3. Cookies

Accepting cookies is a condition for using our websites. However, if you block the use of cookies, our website will only function with limited features.

What are cookies (cookies)?

Cookies are small files stored on the user’s data carrier, used for the user’s browser to save certain settings and data for exchange with our system. There are two types of cookies, so-called session cookies, which are deleted when the user closes the browser, and temporary/permanent cookies, which are stored for a longer period or permanently on the user’s data carrier. By storing these files, we are able to properly prepare our websites and our offerings for the user’s preferences. This makes it easier for the user to use the site, for example, by storing certain user data so that the user does not have to enter it each time.

What kind of cookies does Gofrex use?

Most of the cookies we use are automatically deleted from your computer’s hard drive when your browser session ends (so-called session cookies). For example, session cookies are used to offer the user a shopping cart function on multiple pages of the website. In addition, we also use cookies stored on the hard drive of the user’s computer. During your next visit, the site automatically recognizes you and your preferred information and settings. Temporary and permanent cookies (storage period from 1 month to 10 years) are stored on the hard drive of the user’s computer, and are automatically deleted after a certain period of time. These cookies are used to make our offerings even more effective, secure and user-friendly. Thanks to these files, it is possible to present the user with information tailored to his or her interests. The sole purpose of cookies is to adapt our offer to the customer’s expectations in the best possible way and thus make it easier for the customer to navigate our site.

What data is stored in cookies?

Only pseudonymized data is stored in the cookies used by Gofrex. When a cookie is activated, it is assigned an identification number without assigning the user’s personal data to this identification number. The user’s name, IP address or similar user data that allows a cookie to be directly assigned to the user is not stored in the cookie. Based on the cookie technology, we only obtain pseudonymized information, for example, which pages of our store the user has visited, which products he or she has viewed, etc.

What is Onsite Targeting?

Based on cookie technology, the Gofrex website collects data in order to optimize our advertising and the entire online store offering. This data is not used to identify the user, but is only used for pseudonymized analysis of how the website is used. Thanks to this technology, we can present you with advertising and/or special offers and services, the content of which is based on information obtained from analyzing mouse clicks (for example, advertising based on the fact that you have only viewed bubble waffles in recent days). Our goal is to develop a maximally attractive online offer for the user and to present advertising that corresponds to the user’s areas of interest.

Are third party cookies (so-called third party cookies) also used?

Gofrex cooperates with some advertising companies that help make websites more attractive to users. Therefore, when you visit the websites, cookies from partner companies are also stored on your computer’s hard drive. These are temporary/permanent cookies that are automatically deleted after a certain amount of time has passed. Temporary and permanent cookies (retention period from 14 days to 10 years) are stored on the hard drive of the user’s computer, and are automatically deleted after a certain period of time. Also, cookies of partner companies contain only pseudonymized data, mostly anonymous. These are, for example, information about what products the user has viewed, whether he has made a purchase, what products he has searched for, etc. Some of our partners also collect information about what sites the user has visited before or what products he or she is interested in, in order to target ads that will best suit the user’s interests.


Our websites use what is known as retargeting technology. We use this technology to be able to offer users a more attractive online offer. It allows us to present users who have taken an interest in our store and our products with relevant advertising on the websites of our partners. We believe that displaying personalized, interest-related advertising is generally more attractive to users than advertising that does not have such a personalized connection. The display of this advertising material on our partners’ websites is based on cookie technology and analysis of the user’s previous behavior. This form of advertising is implemented completely anonymously.

When you use our website, cookies are used to collect, save and use data about your behavior. In addition, the user data contained in the cookies are stored after the end of the browser session and, for example, used during the next visit to the website.

How can I block cookies from being saved?

There are settings in your browser to accept the saving of cookies only if you have given your consent. In this way you can block the saving of cookies in the future. To accept the use of Gofrex cookies, while blocking the use of third-party cookies, select the “Block third-party site cookies” option in your browser settings.

As a rule, on the menu bar of your browser through the help function you can get information on how to reject new and disable stored cookies.

4. Log files

During each visit to Gofrex’s web pages, the web browser provides data on user behavior, which are saved in log files, so-called server log files. The data records saved in this way contain the following data: the date and time of the download, the name of the page opened, the IP address, the URL of the reference page (the address of the page from which the user was redirected), the amount of data downloaded, as well as information about the product version of the web browser used.

These log file data records are analyzed by us in order to optimize our offerings and create the most user-friendly Gofrex store possible, as well as to detect and fix errors faster and manage server performance. In addition, we use the log file data records to protect against attacks on our Gofrex store, such as in so-called distributed denial of service attacks, which aim to block access to our store by overloading queries.

5. Internet analysis

In order to continuously optimize and improve our offerings, we use so-called tracking technologies. We use Google Analytics and Webtrekk services for this purpose.

5.1 Google Analytics

This website uses the web statistics analysis tool Google (Universal) Analytics from Google Inc. (www.google.pl). Google (Universal) Analytics uses methods to analyze your use of the website, such as cookies, which are text files stored on your computer. The information generated in this way regarding your visit to this website is generally transferred to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address is truncated by Google before it is transmitted within the member states of the European Union or other signatory states to the Agreement on the European Economic Area. Only in exceptional situations is the full IP address transmitted to a Google server in the USA and shortened there. The anonymized IP address sent by the user’s browser as part of the Google Analytics service is not combined with other Google data. The user can avoid the transmission of the data generated by the cookie relating to his/her use of the website (including the IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following address: http://tools.google.com/dlpage/gaoptout?hl=pl .

Alternatively, you can also click this link to avoid future data storage by Google Analytics on this website. An opt-out cookie is then stored on the user’s device. After deleting the cookies, click on the link again.

5.2 Webtrekk

In addition, we use technology from Webtrekk GmbH, Boxhagener Str. 76-78, 10245 Berlin (www.webtrekk.de) to perform statistical analysis of websites. With the help of Webtrekk’s services, we collect statistical data on the use of our Internet offerings. This data is used to continuously optimize and improve the Gofrex store and our offerings to make them more attractive to the user. Webtrekk GmbH is certified by the TÜV Saarland organization for data protection with regard to the web controlling software used by Gofrex. Specifically, the inspection and certification covered the collection and processing of tracking data for compliance with data protection and data security rules. As part of the use of these websites, data transmitted by the user’s browser is collected and analyzed. For this purpose, the technology of cookies and so-called pixels integrated into each website is used. In this way, the following data is collected: query (name of the file called up), browser type and version, browser language, operating system used, internal resolution of the browser window, screen resolution, Javascript activation, Java on/off, cookies on/off, color depth, URL of the reference page, IP address (stored only anonymized and deleted immediately after use), time of visit, clicks, order values, shopping carts and anonymized form content (for example, whether or not a phone number is provided). Direct identification of the person is excluded at all times. The data collected in this way is used to create anonymous user profiles that form the basis for web statistics. The data collected by means of Webtrekk technology are not used to individually identify the user of these websites without the user’s expressly given consent, and are not at any time combined with personal data through the person bearing the pseudonym.

Consent to the collection and storage of data by Webtrekk can be revoked at any time with effect for the future. To do so, please open the following link: https://www.webtrekk.com/en/index/opt-out-webtrekk

After confirming the link, a so-called opt-out cookie is placed on the user’s storage medium. It remains valid for 5 years. Please note that when all cookies are deleted from the computer, the opt-out cookie will also be deleted, i.e. in order for the revocation of consent for anonymized data collection by Webtrekk to remain active, the opt-out cookie must be placed again. The opt-out cookie is associated with a particular browser on a particular computer. If you visit our sites from home and from work or using different browsers, you must activate the opt-out cookie in different browsers and on different computers.

6. Retargeting and data collection by third parties for banner advertising purposes

As part of retargeting and banner advertising, we use the services of third parties that use cookies on our website. These are the following companies:

– Doubleclick by Google, Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; https://www.google.com/intl/no/policies/technologies/ads/

– Nugg.ad GmbH, Rotherstr. 16, 10245 Berlin; https://www.nugg.ad/en/privacy/general-information.html

– Adform Germany GmbH; Gr. Burstah 50-52, 20457 Hamburg, Niemcy; http://site.adform.com/privacy-policy/en/

Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA; https://www.facebook.com/about/privacy

– Criteo CIL, 32 Rue Blanche, 75009 Paris, Francja; http://www.criteo.com/en/privacy/

– The Rubicon Project Ltd., Walmar House, 5th Floor, 296 Regent St., London, W1B 3HR, Wielka Brytania; http://rubiconproject.com/privacy/consumer-online-profile-and-opt-out/

– Yieldlab AG, Colonnaden 41. 20354 Hamburg, Niemcy; http://www.yieldlab.de/meta-navigation/data-protection/

– Xaxis, Inc., 132 West 31 Street, 9th Floor, New York, NY 10001, USA; https://www.xaxis.com/static/view/privacy-policy-en

7. Safe data transmission

Your personal data is transmitted securely by us using encryption. This also applies to the ordering process and customer login. We use the TLS (Transport Layer Security) or SSL (Secure Socket Layer) coding system.

In addition, our websites and other systems are secured by ongoing technical and organizational measures against loss, destruction, access, modification or dissemination of user data by unauthorized persons.

8. Final provisions

Each time you visit the Gofrex website, navigate or shop on it, you consent to the processing of personal data in accordance with the Act of August 29, 1997 on the protection of personal data along with its amendments and related regulations of the minister responsible.

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